fakesethgodin

The answer is only a plane ride away

In killer insight on May 10, 2011 at 12:51 pm

Next time you have a problem, or simply a question you don’t have the answer to, don’t keep pondering over it, don’t spend every minute of the day looking for a solution, don’t even sleep on it!!!!

DO get on a plane though. There is nothing like leaving everything behind to clear the mind. New people, new sites, new ways of doing things.

I did just that the other day, and 3 hours after landing I had solved pretty much all my problems. That to me felt like money, and time, well spent!
Get on that plane, you wont regret it!!!!

Can a cow be too purple?

In killer insight on May 6, 2011 at 11:31 am

Is it possible for a cow to be too purple?

Ever since I wrote the book ‘Purple Cow’ I’ve been asking myself a crucial question, is it possible for a cow to be too purple?

Is it sometimes better for a cow to be black and white, or simply brown?

I’m sure you’ve understood by now that I’m not talking about cows, but about the risk one takes when one is too different.

The questions you have to ask yourself is, how many of your customers are the purple kind, and can you afford alienating people who simply don’t like the colour purple?

Do the math, and then decide.

Red or Dead

In killer insight on May 1, 2011 at 8:59 am

If your company was a color, what would it be?

A dominant red?

A modest blue?

There are so many colors to choose from – but be careful, sometimes you can choose a color that doesn’t match what you are aspiring to truly be.